Nielsen and Sony to work together to study game network advertising

Nielsen and Sony to work together to study game network advertising

Nielsen and Sony Computer Entertainment America have announced that they are now going to work together to create a new measurement system for game network advertising.

The two companies further revealed that data from Sony games, the Playstation Network and Playstation Home would also be integrated into the Nielsen’s own GamePlay Metrics.

They said that this collaboration would “help make game software a more competitive advertising platform.”

As part of this collaboration Sony Computer Entertainment America would now provide Nielsen access to its game network traffic and other data from the PS3 and Playstation Network.

With this data, Nielsen would be able to analyze and benchmark the data to create new measurements for calculating the reach, frequency and effectiveness of game network advertising.