Microsoft Seeking to take Early Bird Advantage with Xbox 360

Microsoft Seeking to take Early Bird Advantage with Xbox 360

Software Giant Microsoft is hoping that the fact that they would be the first one to launch their next generation gaming console in the market named Xbox 360 will be beneficial to them. They think that the console would have a similar success trend as their Windows Operating System did in the later part of 1980s and early 1990s.

Top executives from the company are hopeful that the early launch would mean Xbox 360 would gain early market share from the competition Sony and Nintendo. It would also lead to the gaming developers making them the preferred platform for developing games because of the larger market share in the gaming market.

Robbie Bach, Microsoft senior vice president and chief Xbox officer said in a statement: “The guy who gets to the first 10 or 12 million consoles has a pretty big advantage. There’s this virtuous cycle that absolutely exists in this industry.” He was in discussion with financial analysts yesterday at the E3 video-game convention.

Sony currently holds the advantage with their PlayStation 2 gaming console though Xbox has been quite successful in itself attracting the skills of the popular gaming developers out there. Sony has reportedly sold 87 million Sony PlayStation 2 consoles compared to just 20 million Xbox consoles for Microsoft. But then, PS2 entered the market much earlier compared to the Xbox. Microsoft would have that advantage with Xbox 360 now…

Microsoft is due to launch the 360 sometime this year before the holiday season begins. This alone should give the sales enough boost considering the gaming consoles are very popular amongst kids and teens. Both Sony and Nintendo would be able to deliver their consoles next year only.