Electronic Arts games to use advertisements from Massive Network

Electronic Arts games to use advertisements from Massive Network

Microsoft owned Massive Network has announced their new deal with videogame publisher Electronic Arts.

The deal would see five major titles from Electronic Arts getting incorporated into the Massive Network.

These games are Nascar 08, NHL 08, and Skate for Xbox 360 and Madden NFL 08 and Tiger Woods PGA Tour 08 for PC and Xbox 360.

This would help EA as these games would now include advertisements from the Massive Network.

Shelby Cox, EA’s senior director of in-game advertising added in a statement: “EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers. Massive has proven its ability to deliver relevant ads in a seamless, non disruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we’ve made to date.”

Cory Van Arsdale, CEO of Massive added: “We’re thrilled to be EA’s trusted partner for dynamic in-game advertising for these products. The addition of EA’s leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers.”