Zapak launches CASH Back game based on the movie CASH

Reliance owned gaming portal Zapak.com has launched a new game named Cash Back which is based on the recently released bollywood flick CASH.

The movie has been directed by Anubhav Sinha who had previous done DUS movie. It is based on a story line about 3 diamonds and two gang of thieves.

The videogame is essentially a racing game that has players steering the streetluge with left and right arrow keys.

The motive of the game is to steal all the diamonds and reach the end line. Zapak.com has announced that the top ten scorers on this game would win music CDs and tickets to the movie CASH.

Anubhav Sinha, director of ‘CASH’ had this to say on this online game: “We are slowly but definitively moving towards an entertainment eco-system, where it is becoming extremely important to engage the target audience of a film through multiple exposures across diverse media platforms. Structuring a promotional deal around ‘CASH’ with Zapak is a win-win situation for both.”

Checkout: Cash Back on Zapak.com