Microsoft lowers the prices of their Xbox 360 gaming console

Software giant Microsoft has announced that they are now cutting the prices of their main Xbox 360 video game console model by about 13 percent in the United States.

The company is aiming to boost the sales of this product as the holiday season arrives in the coming months.

The Xbox 360 premium model would now cost around USD 350. Microsoft is facing intense competition from Nintendo Wii console which is still cheaper at USD 250. Microsoft has their core Xbox 360 (with no hard disk) priced at USD 280 now. The Xbox 360 Elite edition would now sell for $450.

Wii has been a tremendous success in the US market where it is still hard to find a unit in a retail store.

Microsoft’s Aaron Greenberg said in a statement on this new development: “As we look to the holidays we want to bring in more gamers and lower the price for those customers. We’re always trying to bring down cost of the box and … we always try to pass on the savings to our consumers. We feel like this is the right time to do it.”

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