Take F-U-N Anywhere With SCRABBLE From EA Mobile

Take F-U-N Anywhere With SCRABBLE From EA Mobile

Classic Board Game Now Available on Mobile Phones With Exciting New Features – Play Solo or Against a Friend

First graph, first sentence of release should read: Electronic Arts Inc. (NASDAQ:ERTS) announced today that America’s favorite word game, SCRABBLE®, is now available for download on mobile phones in North America. (sted Electronic Arts Inc. (NASDAQ:ERTS) announced today that America’s favorite word game, SCRABBLE®, is now available for download on mobile phones in North America and Europe.)

The corrected release reads:

TAKE F-U-N ANYWHERE WITH SCRABBLE FROM EA MOBILE

Classic Board Game Now Available on Mobile Phones With Exciting New Features – Play Solo or Against a Friend

Electronic Arts Inc. (NASDAQ:ERTS) announced today that America’s favorite word game, SCRABBLE®, is now available for download on mobile phones in North America. The EA Mobile™ version of SCRABBLE, under license for the U.S. and Canada from Hasbro, Inc. (NYSE:HAS), brings the classic board game to life by allowing consumers to choose their level of play and includes a built-in word list, dynamic animations, and scrolling and full-board views. With three different game modes, gamers can play alone, test their word wits against the game’s built-in computer, or enjoy pass-and-play with a friend.

With fun new features, SCRABBLE for mobile phones appeals to both wordplay enthusiasts and casual gamers. Intuitive, simple controls make it easy to choose tiles, form words and see the whole board. Flexible game options allow for quick games and challenges suitable for all skill levels. New users can have fun learning the game; while SCRABBLE veterans can customize the rules to fit their style of play. Players can track statistics like best game, best single word and best turn, and then go online to see how they rank against other mobile SCRABBLE players. Additionally, when facing a word challenge, players can easily consult the official, built-in SCRABBLE dictionary.

“SCRABBLE is one of the world’s most recognized board games and is a great compliment to our top-selling casual games,” said Travis Boatman, VP Worldwide Studios at EA Mobile. “This new mobile version of SCRABBLE lets players choose from three fun game modes – short quick-play for a fast SCRABBLE fix, pass-and-play with a friend, or play against the computer’s dictionary for the ultimate vocabulary challenge.”

“SCRABBLE is an iconic game in American culture, with a long successful history of devoted fans, and it continues to attract millions of players,” said Jeff Burdeen, VP of Digital Media at Hasbro, Inc. “With its new mobile version, EA Mobile has put a fresh spin on the game that we’re confident will be a hit with both SCRABBLE enthusiasts and casual gamers.”

To learn more about EA Mobile, please visit: www.eamobile.com.

About Hasbro

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA MOBILE are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

SCRABBLE, the associated logo, the design of the distinctive SCRABBLE brand game board, and the distinctive letter tile designs are trademarks of Hasbro in the United States and Canada.

Contacts

EA Mobile
Tammy Schachter, 650-628-7223
tschachter@ea.com
or
Sparkpr
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
Hasbro, Inc.
Darlene Masse, 401-727-5622
dmasse@hasbro.com