EA and NAMCO BANDAI Announce a Trifecta of Pre-Order Treats for Hellgate: London

EA and NAMCO BANDAI Announce a Trifecta of Pre-Order Treats for Hellgate: London

Here’s Your Exclusive Chance to Open the Hellgate Before Halloween

Electronic Arts Inc. (NASDAQ:ERTS) and NAMCO BANDAI Games America Inc. today announced three special pre-order promotions for the highly anticipated action RPG Hellgate™: London in North America. Gamers who pre-order either the regular or Collector’s Edition of Hellgate: London will receive:
A key to an exclusive Beta starting next week and ending October 7, 2007.
One of four exclusive dye-kits1 that will give your hero’s gear a cool color theme right off the bat when Hellgate: London officially opens on Halloween.
Eligibility to take advantage of the Hellgate: London Founders Offer, giving hardcore players a chance to purchase a lifetime subscription2 to Hellgate’s premium service for $149.99.

“We’re excited to get our most passionate players into the early Beta test, and to reward them with a special look once the game goes live on Halloween,” said Bill Roper, CEO of Flagship Studios. “The Founder’s offer is designed for those die-hard fans that will have had time to really get to know the game during the Beta phase and plan on spending a lot of time with us online.”

From the core team behind the global blockbuster action RPG Diablo®, Hellgate: London represents the next leap in the evolution of the genre, combining the depth and addictive gameplay of traditional RPGs with the visceral action of first-person shooters. Featuring a deep, story-driven campaign with over 40 hours of gameplay, Hellgate: London can be played alone offline or online through the entire campaign experience for free in a safe, client-server environment. For those players who want to extend their Hellgate: London experience, Flagship is offering an optional subscription service which will give players access to huge amounts of content on an ongoing basis in the form of quests, character classes, demons, items, etc.

Hellgate: London has been rated ‘M’ for Mature by the ESRB and has been rated ‘18+’ by PEGI. Visit www.esrb.org or www.pegionline.eu for more ratings information. For more information about the game, log onto http://info.ea.com or the game’s official website at www.hellgatelondon.com.

1 A Dye Kit is an in-game item that lets you color your online character’s armor set to a particular theme, determined by the retailer you purchased your pre-order from. Your specific Dye Kit information can be found on your pre-order card that contains the code. This item is linked to your account when you enter your pre-order code. However, it is not available for use in the Beta, but only in the Live (retail) version of the game.

2 “Lifetime Subscription” refers to the lifetime of the online subscription component for Hellgate: London, not the user’s lifetime. Lifetime Subscription memberships are limited to the first 125,000 pre-order purchasers of Hellgate: London from participating retailers who upgrade prior to November 30, 2007. Prior to purchasing a Lifetime Subscription, the purchasers of the Hellgate: London must complete their purchase of the Hellgate: London software and create a Hellgate: London online subscription account. The user acknowledges and agrees that: (a) the Hellgate: London online component, including, but not limited to the online subscription component may be cancelled at any time, without any refunds or other compensation to the user; (b) the Lifetime Subscription does not automatically grant access to expansions of Hellgate: London which are sold as individual products, as such products must be purchased separately; (c) the user must accept and abide by the End User License Agreement for Hellgate: London and the Terms of Service, Code of Conduct and Privacy Policy for the Hellgate: London online component, as each are modified from time to time, at all times prior to the purchase of a Lifetime Subscription; and (d) in addition to the foregoing, Ping0, LLC retains the right to cancel a Lifetime Subscription as set forth in the Terms of Service to the Hellgate: London online component.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries

About Flagship Studios

Flagship Studios is a creator of innovative entertainment software, designing games that focus on ease of play, replayability, and fun. The studio was formed in 2003 by former executives and developers from Blizzard North® and represents the creators of the worldwide, best-selling Diablo® franchise. With members that are renowned within the gaming industry, Flagship Studios embodies a team that has worked together for over a decade and have numerous #1-selling games and multiple Game of the Year awards to their credit. For more information about Flagship Studios log onto www.flagshipstudios.com.

About NAMCO BANDAI Games Inc.

NAMCO BANDAI Games America Inc., is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry’s top video game franchises including the PAC-MAN®, SOULCALIBUR®, NARUTO™ and Tekken® brands. For more information about NAMCO BANDAI Games America Inc., and our products log onto www.namcobandaigames.com.

Contacts

Electronic Arts
Andrew Wong, 650-628-2781
anwong@ea.com
Bryce Baer, 650-628-5102
bbaer@ea.com
or
Flagship Studios
Tricia Gray, 415-489-1419
tgray@flagshipstudios.com