Google now testing videogame advertising

Google now testing videogame advertising

Search engine giant Google is already a giant in the online advertising market. The company is now testing ways to deliver ads in computer games.

The company said in a statement: “We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser. We are currently in tests to determine the best approach to in-game advertising.”

Incidentally, Google had acquired an in-game advertising firm AdScape earlier this year. They paid 23 million dollars for this deal.

Google added on their plans to provide in-game advertising: “We are working with publishers to help advertisers reach their target audiences while maintaining a high quality, engaging user experience.”

They are not alone working on this segment of the market. Microsoft and Sony too are involved and are working on projects similar to Google’s.