THE GAME FACTORY’S ‘CODE LYOKO: QUEST FOR INFINITY’ VIDEO GAME FOR NINTENDO Wii™ SHIPS TODAY

Wii Title Based on the Cartoon Network Hit Animated TV Series Comes With Free ‘Code Lyoko’ T-Shirt At Selected Retailers

The Game Factory, a publisher of video and computer games based on leading international children’s brands, today announced the release of Code Lyoko: Quest For Infinity, its first action/adventure videogame for Nintendo Wii™. Based on the new season of the popular animated action-adventure TV series on Cartoon Network, the game combines high-tech gadgetry and adrenaline-packed missions in an innovative blend of adventure, combat, platform and space shooting gameplay. Code Lyoko : Quest For Infinity for Nintendo Wii™ was developed by Neko Entertainment, is rated E10+ and is available now for a suggested retail price of $39.99.

The Game Factory and apparel manufacturer Headline Entertainment have also created a special offer for consumers. Starting today, those who purchase the new Code Lyoko: Quest For Infinity game at selected stores and online retailers will receive an exclusive Collector’s Edition Code Lyoko t-shirt, specially designed by Headline for this promotion. Available while supplies last, this offer will be available at Gamestop (and Gamestop.com), Target.com, Amazon.com, Best Buy, Toys R Us, Ty’s Toy Box.com, Hollywood Video, F.Y.E. and Fred Meyer stores.

Code Lyoko: Quest For Infinity for the Nintendo Wii platform is the second video game based on the TV series; a Nintendo DSTM game debuted earlier this summer. The Wii version is based on the new season of the show, which introduces new weapons, new vehicles and a previously unexplored environment.

The “Code Lyoko” animated series is produced by Moonscoop Productions, in association with France 3 and Canal J, and distributed worldwide by Taffy Entertainment. The show airs in the US on Cartoon Network, in Canada on YTV and Radio-Canada and nearly 100 countries worldwide. Executive producers are Benoit and Christophe Di Sabatino and Nicolas Atlan.

About THE GAME FACTORY

The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of video and computer games based on leading international children’s characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children’s licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com

About Taffy Entertainment
Taffy Entertainment (www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy’s library for distribution and/or consumer products includes the Emmy® Award-nominated series “ToddWorld,” “Dive Olly Dive!” and “Growing Up Creepie,” as well as “Pet Alien,” “Titeuf” (TooTuff), “Mix Master,” “Fantastic Four,” “Code Lyoko” and “Casper,” among many others. With offices in Paris, Los Angeles, London and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

Press Contacts:

THE GAME FACTORY

Damien Sarrazin

damien.sarrazin@gamefactorygames.com

310.394.5392

TAFFY ENTERTAINMENT

Marc D. Grossmann

Director, Public Relations

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

PR@taffyentertainment.com