NCsoft Expands Retail Presence with New Game Cards in Stores across North America

Target, Best Buy and Rite Aid to Sell Cards for Popular NCsoft Online Games

NCsoft® (KSE: 036570.KS), the world’s leading developer and publisher of online computer games, is teaming up with InComm, a technology firm that develops, markets and distributes stored-value gift and prepaid products, to bring many of NCsoft’s popular games to consumers on prepaid Game Cards.

Some of the top retailers in North America are participating in the new retail initiative that will include City of Heroes®, Richard Garriott’s Tabula Rasa® and Exteel™. Target, Best Buy and Rite Aid will be the first stores to offer the NCsoft Game Cards.

“This is a great opportunity for NCsoft to grow its expanding portfolio of triple-A massively multiplayer games beyond traditional retail channels,” said Lisa Bell-Cabrera, vice president of sales for NCsoft’s North American business. “Of course, we think this is a huge value to our customers. The InComm cards provide an incredibly convenient way for our customers to access our games and by using the cards, they’ll be getting some bonus items that will enhance their game play experience.”

The City of Heroes cards will provide purchasers with an exclusive in-game jet pack in addition to a convenient way to download and play the comic-book inspired online computer game without requiring a credit card. The City of Heroes Game Cards will retail for US$20 and come with 30 days of game play.

Tabula Rasa Game Cards will retail for US$14.95 and will be available exclusively at Best Buy stores. Those who purchase the Tabula Rasa Game Card will get an exclusive in-game rocket. Like the City of Heroes card, the Tabula Rasa card provides a handy method for downloading the game and includes 30 days of game play.

Those who enjoy the fast-paced action of fighting robots on futuristic battlegrounds can purchase the new Exteel Game Cards at participating retailers. The cards will provide buyers with NCcoin™, NCsoft’s new micro-transaction system that allows customers to use real-world money to purchase in-game items and upgrades. The Exteel card will include 1,000 NCcoin, plus 200 bonus NCcoin, to purchase more powerful weapons, skills and parts for your fighting Mechanaught. Exteel is a free-to-download and free-to-play game. The Exteel Game Card retails for US$10.

“The prepaid card market continues to grow year over year,” said Brooks Smith, InComm President and CEO. “We are thrilled to have one of the leading MMO publishers as an addition to our growing portfolio of prepaid game cards. With its limited packaging, the InComm card provides consumers with a ‘green’ alternative to their game purchases, plus it adds flexibility and other offerings that consumers can appreciate.”

City of Heroes and Exteel Game Cards will be available at Target stores the weekend of July 26. City of Heroes, Exteel and Tabula Rasa cards will be available at Best Buy beginning August 3 and Rite Aid will begin offering City of Heroes cards on September 3. Other games and retailers are expected to be announced in the near future.

To activate their prepaid cards, NCsoft gamers simply purchase a Game Card, scratch off the serial number on the back of the card and activate their new game on http://www.PlayNC.com/us/gamecard/.

About NCsoft Corporation

NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last four years and continues to support its franchises, which include Lineage®/Lineage II, City of Heroes/City of Villains®, Guild Wars®/Guild Wars Factions®/Guild Wars Nightfall®/Guild Wars: Eye of the North™, Exteel, Dungeon Runners™, and Richard Garriott’s Tabula Rasa. More information about NCsoft can be found at http://www.plaync.com.

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With almost $8 billion in retail sales transactions processed in 2007, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm’s patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1-800-352-3084. InComm is headquartered in Atlanta with offices in Japan, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama, Minnesota and Mississippi.

NCsoft, the interlocking NC logo, PlayNC, NCcoin, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Guild Wars: Eye of the North, City of Heroes, City of Villains, Tabula Rasa, Dungeon Runners, Exteel, Lineage, and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. All other trademarks are the property of their respective owners.
Contacts

NCsoft
David Swofford, 512-623-8002
dswofford@ncaustin.com
or
Janna Bureson, 512-623-8051
jbureson@ncaustin.com
or
Mike Crouch, 512-623-8615
mcrouch@ncaustin.com