Activision beats EA to win rights to Bond videogames

Activision beats EA to win rights to Bond videogames

Activision Inc. would be the gaming company making the next series of videogames on the fictional spy agent James Bond 007.

They have managed to snatch away these rights from Electronic Arts from the film studio Metro-Goldwyn-Mayer.

Activision is the world’s second largest publisher of computer games after EA and this deal would give them worldwide rights to make PC, handheld and console games based on this popular movie series.

The financial details of this deal with MGM were not disclosed but Activision would have rights to the games based on 007 for seven years starting from September 2007. Until then, they would have the “non-exclusive” rights to make games based on the character.

Mike Griffith, head of Activision’s publishing arm, said in a statement: “The James Bond franchise creates tremendous global expansion opportunities for Activision as it is one of the few video game licenses that appeals equally to domestic and international consumers.”