Microsoft acquires advertisement company Massive Inc.

Microsoft acquires advertisement company Massive Inc.

Software giants Microsoft continues to invest into the advertisement market as they have just acquired Massive Inc. Massive works on technologies to insert advertising into video games.

Microsoft plans to use technology acquired through this deal in their online products and services.

This is just one of their latest efforts to enhance their challenge against the dominating players in the internet advertisement market. Google and Yahoo! are two of the biggest players in this segment and Microsoft wants a part of this pie.

Newer technologies enable the companies to update advertisement placed in videogames shipped to the gamers around the country. This is unlike the traditional ad placements in the games, which remained part of game play forever.

If the game can be played online, it enables the game companies to update the ad placements inside the games and provide a new avenue for them to make more revenues.

Some of the big clients providing advertisements to Massive Inc include Verizon Wireless, Dunkin’ Donuts, Coca-Cola Co., and the Sci Fi Channel.