Electronic Arts games to have dynamic advertisement

Electronic Arts games to have dynamic advertisement

World’s largest publisher of videogames Electronic Arts has said that they have signed on a deal to put updatable advertising into software for games made for personal computers and Xbox 360 consoles.

EA would be using technology supplied by Microsoft subsidiary Massive to add these dynamic ads into their videogame software.

One of the first games to feature this new technology would be the latest in the popular series \”Need for Speed Carbon”.

Massive chief executive Mitchell Davis spoke in a statement on this new deal with EA: \”Dynamic advertising opportunities in top EA titles represents an unprecedented marketing opportunity for advertisers to target the youth demographic in the most engaging medium.”

EA vice president Frank Sagnier added: \”Consumers are increasingly gaming in deep, virtual worlds and advertisers need adapted ways to reach these audiences.”