Microsoft targeting casual gamers for growth in Xbox division

Peter Moore, vice president of Microsoft’s entertainment and devices division has said that Microsoft would need to work on their capability to convert occasional players of online video games into regular gamers if they want to grow the market for their Xbox gaming consoles.

He was speaking to the media at the ceremony where they launched a new service on their Xbox Live network which allows Xbox 360 owners to download television shows and movies.

Moore said: “The real growth here is getting to that moderate gamer. We need to bring them to the box.”

Microsoft plans to begin their new download service by providing about 1,000 hours of movies to rent and shows to buy. Moore added that the company is likely to announce more programming partners in the near future.