Google acquires Adscape Media for an undisclosed sum

Google acquires Adscape Media for an undisclosed sum

Search engine giant Google has confirmed that they have acquired the in-game advertising company Adscape Media.

The deal has been signed for an undisclosed sum. Market was already buzzing with this rumor that the company was considering acquiring Adscape.

The company said in a statement on their decision to acquire Adscape: “[W]e think there is great value in video game advertising. As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience.”

Google can gain massively from this acquisition as the in-game advertising market is poised for explosive growth. Market analysts believe that this market is expected to expand more than five times the current market value to reach $732 million by 2010.