Nintendo Wii dominates the sales
It is pretty clear that Nintendo is going to sell a large number of their Wii gaming console. They are still going strong with units of Wii hard to find in retail stores in US even 4 months after the launch.
And the sales charts prove it. In the four-month period from November 2006 through February 2007, Nintendo Wii has been the best selling next generation gaming console.
Nintendo sold 1.86 million units compared to 1.1 million units of Sony PS3 and around a million units of the Microsoft Xbox 360.
These figures were revealed by the market research group NPD. David Riley, senior manager at NPD Group added: “The Wii is doing well for several reasons. A lot of it has to do with price, the availability of consoles, and Nintendo’s marketing. The PR buzz for the product has been phenomenal.”
He added: “The Wii’s advantage is that it is truly interactive. The sports title that comes with the Wii is phenomenal. If you’re a sports fan, this is your product.”
He spoke about the online game player feature lacking in the Wii: “Look, it would be foolish for any publisher or manufacturer not to address the online game issue. It’s a way to extend the life of an established game franchise, and it’s a relatively easy new revenue stream for these companies. But is online gaming the driving force behind console sales? Hardly.”
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