U.S. Army collaborates with the Global Gaming League

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April 13th, 2007 Leave a comment Visited 53 times, 1 so far today

U.S. Army collaborates with the Global Gaming League

The US Army has announced that they are collaborating with the Global Gaming League. They have also announced a $2 million sponsorship deal with the company.

The Army now plans to sponsor a “national gaming” area as they aim to find out candidates for recruitment among the site’s 9.2 million players.

Gary Bishop, a US army representative said: “The consumer model for traditional media is changing. We’re grappling with the challenge of how do we better use new media to tell the Army story. Online is probably the best way.”

Gamers competing in this national gaming area would compete for prizes and rankings in 15 games. Successful gamers would be able to move into the top rung of competition with the service’s America’s Army video game.

The top players might also get a chance to try out the Army’s sophisticated computer simulations of real combat situations.

Reuben Hendell, CEO of MRM Worldwide added about this initiative: “We’re taking the idea of military gaming and having the Army leverage an existing environment to find potential candidates for recruits.”





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