Microsoft to supply in-game advertising to Activision Blizzard
Activision Blizzard is collaborating with software giant Microsoft.
Microsoft would now be providing in-game advertising solutions to Activision Blizzard.
This service would be provided by Microsoft’s subsidiary Massive.
The deal is applicable to as many as 18 gaming titles provided by Activision Blizzard in addition [...]
Barack Obama is indeed advertising in videogames!
The news is now confirmed. US presidential candidate Barack Obama is advertising in videogames.
He has now become the first presidential candidate to run campaign ads in online video games.
These ads are to be featured inside 18 games through Microsoft Xbox Live Service.
Market analyst Van Baker spoke about Obama’s interest [...]
Barack Obama reported to be advertising in online games!
An Xbox Live gamer Dragunov765 has posted images on the web which are screenshots of a game being played.
The exciting thing about the screenshot from the online session of Burnout Paradise is that it features an in-game advertising featuring none other than Barack Obama!
The ad is [...]
Google focusing on AdSense for Games
Search engine giant Google has now launched their AdSense platform for videogames.
The service is now available in beta and is in limited testing now.
The technology would enable casual game makers to integrate advertising into their games.
The ads would be in form of relevant media content which the developer can [...]
Google working on AdSense for Games!
Search engine giant is already one of the largest advertising solutions providers on the web.
The company is now testing their advertising solutions for games.
Reports say that Google’s AdSense for Games is being tested since months now.
The company seems to be developing this technology in-house which would allow advertisers [...]
Google now testing videogame advertising
Search engine giant Google is already a giant in the online advertising market. The company is now testing ways to deliver ads in computer games.
The company said in a statement: “We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video [...]
Electronic Arts games to use advertisements from Massive Network
Microsoft owned Massive Network has announced their new deal with videogame publisher Electronic Arts.
The deal would see five major titles from Electronic Arts getting incorporated into the Massive Network.
These games are Nascar 08, NHL 08, and Skate for Xbox 360 and Madden NFL 08 and Tiger Woods [...]
Google acquires Adscape Media for an undisclosed sum
Search engine giant Google has confirmed that they have acquired the in-game advertising company Adscape Media.
The deal has been signed for an undisclosed sum. Market was already buzzing with this rumor that the company was considering acquiring Adscape.
The company said in a statement on their decision to [...]
Google acquiring Adscape Media
Search engine giant Google has been rumored to be acquiring in-game advertising company Adscape Media.
The deal is worth around USD 23 million and has been revealed by technology site Red Herring.
Google is yet to confirm this report in the media. Videogame market experts say that Google’s entry in videogame advertising market [...]
Microsoft acquires advertisement company Massive Inc.
Software giants Microsoft continues to invest into the advertisement market as they have just acquired Massive Inc. Massive works on technologies to insert advertising into video games.
Microsoft plans to use technology acquired through this deal in their online products and services.
This is just one of their latest efforts [...]
