Microsoft Massive to supply in-game advertising to Activision Blizzard

Microsoft to supply in-game advertising to Activision Blizzard
Activision Blizzard is collaborating with software giant Microsoft.
Microsoft would now be providing in-game advertising solutions to Activision Blizzard.
This service would be provided by Microsoft’s subsidiary Massive.
The deal is applicable to as many as 18 gaming titles provided by Activision Blizzard in addition [...]