Scotland to sponsor advertising in videogames to discourage drunken driving
The Scottish government has said that they are now launching a pilot project to sponsor ads within videogames which discourage drunken driving.
The trial project would cost them around 10,000 pound and it would start with sponsored advertising on virtual billboards within several games for Microsoft [...]

Activision acquiring racing game specialist Bizarre Creations
UK-based videogame developer Activision has announced their plans to acquire Bizarre Creations.
Bizarre Creations specializes in making racing games. Activision is itself known for their Project Gotham Racing franchise on the Microsoft Xbox platform.
As part of the deal, Bizarre Creations would now become a wholly owned subsidiary of Activision.
Activision is [...]